From broad reach to qualified intent. How we replaced 95% of the traffic with the 5% that actually converts — and more than doubled revenue while spending less.
Before our engagement began in mid-April 2026, Ovasave was being run by an in-house marketer leaning hard on TikTok ads. The platform delivered volume — tens of thousands of monthly visitors — but almost none of them were buyers.
Fertility and hormonal care is a considered, research-driven purchase. Women evaluating AED 156–652/month supplement subscriptions or AED 350–650 hormone tests don’t convert from a scroll-by. They convert from intent. And the traffic Ovasave was paying for had none.
When Kliks took over in mid-April 2026, traffic collapsed by design — we shut down the broad TikTok funnel that was buying the wrong audience. The chart below shows what happened next: traffic fell 95% while revenue climbed to an all-time high. That gap is the value of qualified intent.
All trajectory shapes and ratios reflect real performance. Absolute revenue and spend figures remain confidential. June 2026 excluded (partial month, only 12 days in at time of report).
Ovasave didn’t need more visitors. It needed the right ones. By cutting the broad TikTok funnel and rebuilding around qualified intent on Meta and Google, we replaced volume with conversion — and the numbers followed in a single month.
The May result wasn’t a lucky promo or a seasonal spike. It was the output of a system designed for how women actually buy fertility care: with research, with trust, with intent. That system is now the baseline — not the peak.
We review your current setup, identify where you’re losing revenue, and tell you exactly how we’d fix it. No pitch deck. Just straight talk about your numbers.
